Is your way of thinking holding you back in Sports or Business?

Elevate your performance to the next level with a healthy, productive, resilient mind away from pressure and stress.


PlayFreely® is here

With over 35 years of experience in elite sports performance, working with athletes, coaches and officials at the club, regional, national and professional levels, I demystify critical attributes of human performance and help you to PlayFreely™.

Being on Purpose

Denise Holland specialises in guiding people inwards to unleash their inner genius to lead a healthy, happy, high performance and fulfilling life. Psychological suffering dissolves as people connect with their spiritual nature and pure creative potential.

Denise supports children, young adults, professionals, businesses and sportspeople alike. At the core, her transformative coaching enables you to access that place within and harness the power of the mind to:

  • Overcome challenges
  • Resolve conflict
  • Develop leadership
  • Rekindle and grow relationships
  • Manage difference
  • Heighten creativity
  • Enhance performance
  • Improve mental and physical health

If you are ready to experience positive change in every part of your life, Denise will support you in taking back control over your mind through bespoke 1-2-1 and group session-based training.

The Spiritual of Human Pscyhology

The Three Principles of Psychology uncovered by the late Sydney Banks are at the foundation for Denise’s transformative coaching and speaking.  This revolutionary approach is a cutting-edge technology of the human mind, providing a link from the physical to the spiritual nature of existence.  It has empowered countless people worldwide to discover their innate well-being, wisdom and resilience to become more productive, achieve better results and create a healthier world.

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Is the quality of your thinking having a negative impact on your health, decisions, relationships and behaviours both at work and in your personal life? Are you concerned that your child is suffering from anxiety and would benefit from one-to-one coaching to stay motivated? Transformative coaching can rewire and recalibrate the mind in a positive way.

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How important is it to you that your employees are in the best possible shape mentally, physically and creatively? Are you looking to elevate and diversify your business? The benefits of transformative coaching are endless. It will help to foster team relationships, improve productivity and boost creativity within your organisation.

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In your heart, you know that your teams in either sport or business have what it takes but notice mental weakness under pressure and increasing levels of stress are sabotaging the results. With transformative coaching, function, confidence, adversity and awareness are all addressed, generating powerful results.

Quote Mek

I appreciate the support Denise gave me when I was transitioning into my new role at Leinster and helping me understand how to ‘free my mind!

Stuart Lancaster
Senior Coach Leinster Rugby – Former England Rugby Coach

Some of our most popular programs

Inspiring a generation of digital creative genius

Inspiring a Generation of Digital and Creative Genius

For young people 8-18, featuring 8 hours of 1-2-1 transformative coaching over 2 to 3 weeks, this unique offering enables them to unlock their potential, experience positive change and develop coping strategies for habitual, negative thinking.

Find out more

Mental freedom for sports coaches

Mental Freedom for Sport Coaches

With bronze (1 month), silver (6 weeks) and gold (3 months) packages available, this immersive, insight-based programme allows you to live and perform with psychological understanding and freedom.

Find out more

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The Route to Enhanced Performance in Life and Work

A six-month transformative coaching program includes a 3-day immersion training plus follow-up sessions, regular WhatsApp access to reduce your psychological clutter, help you gain clarity, and enhance your performance, and result in every part of your life.

Find out more

Be your mind coach in 2021

Be Your Own Mind Coach in 2024

Learn to manage and engineer your mind for optimal health and performance with this flexible 12-month training program, which includes 1-2-1 coaching and monthly group sessions payable via affordable monthly instalments.

Find out more

Quote Mek

Denise Holland is one of my best “students.” She is one of the few students I have asked to teach with me, and I was and remain very impressed with her presence, her knowledge, her wisdom, her feeling and her responsiveness. I would say anyone who works with Denise is in excellent hands.

Jack Pransky

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Executive Contributor - Brainz Magazine