How much influence Coaches have on an athlete’s or team’s performance is a controversial issue. Even though it looks like we do, Sports coaches cannot cause a change in a person’s performance. Denise too would have fluffed her feathers when the Scotland National Squad did well and beat herself up when they were hopeless! What she has since discovered, about how the human mind works to create experience is living proof that human beings cannot put a thought in another person’s head, even though it looks like we can! What’s going on then in coach development, if athletes are not advancing as a result of our spoken word, knowledge, instruction and expertise? Is it possible that coaches are drawing out a unique expression of sports performance rather than inputting anything at all?